ADVERTISING
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ADVERTISING

Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing or advertising.
Editora: PRENTICE HALL
ISBN: 0132224151
ISBN13: 9780132224154
Edição: 8ª Edição - 2008
Número de Páginas: 688
Acabamento: HARDCOVER
por R$ 451,00 4x de R$ 112,75 sem juros