ADVERTISING - PRINCIPLES AND PRACTICE
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ADVERTISING - PRINCIPLES AND PRACTICE

As advertising agencies are pressed more and more about accountability, it is not enough to produce memorable advertising—one must produce effective advertising, advertising that meets a client's goals. The problem with talking about this is that clients keep their goals secret. Advertising: Principles and Practice, Sixth Edition, lifts the veil on effectiveness/ by focusing on EFFIEs: award-winning advertising campaigns that reveal client goals and how these goals are reached.
Editora: PRENTICE HALL
ISBN: 0131465600
ISBN13: 9780131465602
Edição: 7ª Edição - 2005
Número de Páginas: 624
Acabamento: HARDCOVER
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