BRAND NEW - ART AND COMMODITY IN THE 1980S
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BRAND NEW - ART AND COMMODITY IN THE 1980S

CONTRIBUTION BY BOB NICKAS AND GIANNI JETZER AND LEAH PIRES
This groundbreaking book, accompanying a major exhibition at the Hirshhorn, tells the story of the evolution of New York’s downtown art scene in the 1980s—from a DIY counterculture in the East Village to a legitimate gallery business in SoHo. Coinciding with the rise of modern branding and the onset of the information age, artists’ focus on commodities and consumerism began as satire but came to be much more complex: commodities and associated phenomena, such as advertising, now served as vessels for ideas, politics, and personal relationships in “brand-new” types of painting, sculpture, photography, installation, and performance. In a book full of visual surprises, newly commissioned essays shed new light on this pivotal period: curator Gianni Jetzer provides a comprehensive overview, while Leah Pires illuminates lesser-known conceptual collaborations, and Bob Nickas offers an eyewitness account of the East Village gallery scene. These texts, together with an illustrated chronology, provide a fresh account of the moment at which contemporary artists such as Felix González-Torres, Peter Halley, Jeff Koons, Barbara Kruger, Sherrie Levine, Richard Prince, and Cindy Sherman grabbed the ball from Andy Warhol and ran with it, changing the rules of the game forever.
Editora: RIZZOLI (USA)
ISBN: 0847862410
ISBN13: 9780847862412
Edição: 2018
Número de Páginas: 192
Acabamento: PAPERBACK
Formato: 16.00 x 23.00 cm.
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