BUSINESS ETHICS - 5E
Passe o mouse na imagem para ver detalhes Ampliar

BUSINESS ETHICS - 5E

Comprehensive and systematic, this single-author text provides integrated coverage of the entire field of business ethics.* NEW - Updates all topics and cases. * NEW - Adds new cases. * NEW - Covers computer-related issues and issues of Web use and email. * NEW - Contains a discussion on virtue ethics. * NEW - Provides charts showing how to handle different ethical approaches and how to use the approaches in handling issues. FEATURES * Provides comprehensive, systematic coverage of a wide range of issues in all areas of business - including marketing, finance, management, strategic planning, computer systems, etc. * Covers moral reasoning in business, moral issues within the corporation, and international issues. * Opens each chapter with case studies that look at the ethical problems involved in an actual business situation - including many recent and newsmaking cases. * Shows students how to think through issues to conclusions. * Features a clear, accessible exploration of the philosophical art of ethical argumentation - showing students how positions can be developed. * Presents both sides of an issue and shows how one can argue to a conclusion. * Offers unique, in-depth coverage of international ethical issues. * Contains questions and case-questions at the end of each chapter to help students review the material and sharpen their reasoning on moral issues. * Lists extensive references and outside readings in footnotes. *Provides comprehensive, systematic coverage of a wide range of issues in all areas of business - including marketing, finance, management, strategic planning, computer systems, etc.*Covers moral reasoning in business, moral issues within the corproation, and international issues.*Opens each chapter with case studies that loook at the ethical problems involved in an actual business situation - including many recent and newsmaking cases.
Editora: PEARSON EDUCATION DO BRASIL
ISBN: 0130797723
ISBN13: 9780130797728
Edição: 1999
Número de Páginas: 626
Acabamento: PAPERBACK
por R$ 153,60 3x de R$ 51,20 sem juros