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    COMMERCIAL DATA MINING
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    788362

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    Sinopse

    Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume of data or a Fortune 500 budget to generate business using existing information assets. Expert author David Nettleton guides you through the process from beginning to end and covers everything from business objectives to data sources, and selection to analysis and predictive modeling.

    Commercial Data Mining includes case studies and practical examples from Nettleton's more than 20 years of commercial experience. Real-world cases covering customer loyalty, cross-selling, and audience prediction in industries including insurance, banking, and media illustrate the concepts and techniques explained throughout the book.
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    Especificações

    ISBN9780124166028
    SubtítuloPROCESSING, ANALYSIS AND MODELING FOR PREDICTIVE ANALYTICS PROJECTS
    Pré vendaNão
    Peso339g
    Livro disponível - pronta entregaNão
    IdiomaInglês
    Tipo itemLIVRO IMPORTADO ADQ MERC INTERNO
    Número de páginas304
    Número da edição1ª EDIÇÃO - 2014
    Código Interno788362
    Código de barras9780124166028
    AcabamentoPAPERBACK
    AutorNETTLETON, DAVID
    EditoraMORGAN KAUFMANN
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