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    CONSUMER BEHAVIOR - IN FASHION
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    560053

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    Sinopse

    Fashion is a driving force that shapes the way we live-it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component of popular culture-one that is everchanging. With a solid base in social science, and in economic and marketing research, Consumer Behavior: In Fashion provides a comprehensive analysis of today's fashion consumer. Up-to-date, thought-provoking information is presented in an engaging everyday context that helps students, business people and scholars understand how fashion shapes the everyday world of consumers.
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    ISBN013081122X
    Peso605g
    Tipo itemLivro Nacional
    Código Interno560053
    Código de barras9780130811226
    AcabamentoHARDCOVER
    AutorSOLOMON, MICHAEL R.
    EditoraPRENTICE HALL
    Sob encomendaSim

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