CONTENT ANALYSIS - AN INTRODUCTION TO ITS METHODOLOGY
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CONTENT ANALYSIS - AN INTRODUCTION TO ITS METHODOLOGY

In this text for advanced undergraduates and graduate students across the social sciences, Krippendorff (cybernetics, language, and culture; communication, University of Pennsylvania) examines the conceptual and methodological aspects of content analysis and traces several paths through content analysis protocols. Completely revised to take into account transformations resulting from the information revolution, this second edition integrates new material on computer-aided text analysis and responds to developments taking place since 1980. A practical guide on designing an analysis draws on twenty more years of the author's experience in teaching and consulting.
Editora: SAGE PUBLICATIONS
ISBN: 0761915451
ISBN13: 9780761915454
Edição: 2ª Edição - 2003
Número de Páginas: 440
Acabamento: PAPERBACK
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