CORPORATE STRATEGY - A RESOURCE BASED APPROACH

CORPORATE STRATEGY - A RESOURCE BASED APPROACH

"Corporate Strategy" is a course whose design has been honed over six years of teaching at the Harvard Business School. It presents a single consistent framework for the analysis of corporate-level strategy. Based on the contemporary research in theresource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantageof a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multibusiness firms. As such, it complements those required strategycourses that develop the notions of strategy as the internal consistency and external positioning of single business firms.
Editora: MCGRAW-HILL
ISBN: 0072895438
ISBN13: 9780072895438
Edição: 1ª Edição - 1997
Número de Páginas: 220
Acabamento: PAPERBACK