CULTURAL DIMENSION INTERNATIONAL BUSINESS

CULTURAL DIMENSION INTERNATIONAL BUSINESS

The text demonstrates how the theory, methods, and insights of cultural anthropology can influence, in a positive way, the conduct of international business operations, be they negotiating, managing, or marketing.
Editora: PRENTICE HALL
ISBN: 0130903272
ISBN13: 9780130903273
Edição: 4ª Edição - 2001
Número de Páginas: 214
por R$ 67,90