CYBERBRANDING: BRAND BUILDING DIGITAL ECON

CYBERBRANDING: BRAND BUILDING DIGITAL ECON

Framework for integrating marketing strategies for the Internet with traditional marketing strategies. Shows how to move a brand online without affecting its value, how to re-engineer an existing brand to better suit the new Internet economy, and how to create new brands that sell well on the Web. DLC: Brand choice.
Editora: PEARSON EDUCATION DO BRASIL
ISBN: 0130897108
ISBN13: 9780130897107
Edição: 1ª Edição - 2001
Número de Páginas: 368
por R$ 123,30 2x de R$ 61,65 sem juros