DATA AND TEXT MINING - A BUSINESS APPLICATIONS APPROACH

To learn how a company can grow their business by harnessing more information, you need Data and Text Mining. Inside this book you will find a manager's introduction to Data and Text Mining. The emphasis is on business data, including information about firms and markets, products and prices, supplier actions and buyer responses. By focusing on business applications such as customer relationship management, database marketing, market segmentation, sales forecasting, and more, you'll be shown just, how Data and Text Mining results can be used to guide business decision making. Written in a non-technical, non-mathematical style, this book is an excellent tool for any course where learning to make decisions based on real data is important!