DESIGN AND MARKETING OF NEW PRODUCTS
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DESIGN AND MARKETING OF NEW PRODUCTS

A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.
Editora: PRENTICE HALL
ISBN: 0132015676
ISBN13: 9780132015677
Edição: 2ª Edição - 1993
Número de Páginas: 670
Acabamento: PAPERBACK
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