DICTIONARY OF MARKETING AND ADVERTISING

DICTIONARY OF MARKETING AND ADVERTISING

This dictionary incorporates terms from government and private sector organizations, making it an all-inclusive lexicon of international marketing and advertising. Includes terms related to direct mail, sales, retailing, international advertising and marketing, consumer behavior, market research and print and broadcast advertising. Several meanings are often given for the more than 5,500 entries relatively simple for the layperson, more sophisticated and technical for the specialist.
Editora: JOHN WILEY
ISBN: 047102502X
ISBN13: 9780471025023
Edição: 1ª Edição - 1995
Número de Páginas: 384
Acabamento: PAPERBACK