E-BUSINESS AND E-COMMERCE FOR MANAGERS

E-BUSINESS AND E-COMMERCE FOR MANAGERS

A text outlining every aspect of e-commerce, for professional managers. Introduces e-business, e-commerce, the Internet, and the World Wide Web, covering such topics as online monetary transactions, Internet security, e-customer relationship management, online industries, online banking and investment, and online career services. DLC: Electronic commerce.
Editora: PRENTICE HALL
ISBN: 0130323640
ISBN13: 9780130323644
Edição: 1ª Edição - 2001
Número de Páginas: 794
Acabamento: HARDCOVER
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