ECONSULTANT- GUIDING CLIENTS TO NET

ECONSULTANT- GUIDING CLIENTS TO NET

Rick Freedman delves through the theoretical to unearth the daily challenges of helping clients to achieve their Internet objectives. He details the differences between the technology-focused role of traditional consulting and the strategy-focused role of Internet consulting, outlines the specific areas in which consultants need to advise their clients, and presents the basics of web marketing including the use of search engines, e-mail, and 'communities of interest' to promote the client’s web presence.
Editora: JOHN WILEY
ISBN: 0787956295
ISBN13: 9780787956295
Edição: 1ª Edição - 2001
Número de Páginas: 272
Acabamento: BROCHURA
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