ENCYCLOPEDIA OF MAJOR MARKETING CAMPAIGNS - VOL.2

ENCYCLOPEDIA OF MAJOR MARKETING CAMPAIGNS - VOL.2

There is a growing need for information that describes successes and failures of market trends, strategies and initiatives. From Gale, the 'Encyclopedia of Major Marketing Campaigns' looks at 500 major marketing and advertising campaigns of the 20th century from a historical perspective and several related initiatives of earlier years that developed the basis for present day advertising.
Editora: CENGAGE LEARNING
ISBN: 0787673560
ISBN13: 9780787673567
Edição: 1ª Edição - 2006
Número de Páginas: 1947
Acabamento: ENCADERNADO
Formato: 21.00 x 28.00 cm.
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