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    ENTEPRENEURSHIP - A PROCESS PERSPECTIVE
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    508553

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    Sinopse

    Entrepreneurship texts may, understandably, be viewed with some suspicion, as being nothing more than common sense dressed-up, and nothing unique or innovative. But Baron and Shane have attempted something new. Baron and Shane focus on the entrepreneurial process as it moves through several distinct phases: (1) generating ideas and recognizing opportunities, (2) assembling resources, (3) launching the new venture, (4) building success, and (5) harvesting the rewards. At each stage, they analyze these processes along three dimensions, examining individual, group, and societal contexts. Accessible and rich in examples, Baron and Shane gain the upper hand by fusing concepts, theory, and research with the supporting pedagogy.
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    ISBN9780324273564
    Peso739g
    Livro disponível - pronta entregaNão
    Tipo itemLivro Nacional
    Número de páginas448
    Número da edição1ª EDIÇÃO - 2005
    Código Interno508553
    Código de barras9780324273564
    AcabamentoBROCHURA
    AutorSHANE, SCOTT ANDREW | BARON, ROBERT A.
    EditoraTHOMSON HEINLE
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