ENTREPRENEUR'S FIELDBOOK, THE

ENTREPRENEUR'S FIELDBOOK, THE

This brief book combines theory, hands-on activities and the experience of a proven entrepreneur. With its questioning style, high-quality enrichment materials, and real-life experiences, this book will help readers learn through its use of chapter objectives, exercises, case studies, checkpoints, chapter summaries, and review questions. The book covers: Entrepreneurship: Concepts and Issues; Sources of Venture Ideas: Entrepreneurship on the Internet; Market Research and Analysis; Refining the Venture Idea: Testing, Fit, and Feasibility; Startup Alternatives: Home-Based, Franchises, and Existing Businesses; Financing the Venture and more. A practical book for anyone interested in entrepreneurship.
Editora: PEARSON EDUCATION DO BRASIL
ISBN: 0130812196
ISBN13: 9780130812193
Edição: 1ª Edição - 1998
Número de Páginas: 288
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