ENTREPRENEURSHIP AND NEW VENTURE FORMATION

ENTREPRENEURSHIP AND NEW VENTURE FORMATION

Appropriate for undergraduate courses in entrepreneurship/new venture formation. Practicality is the hallmark of this new text that focuses on the process of launching a new business venture. It takes students from stimulating creative thinking, to translating the entrepreneurial "spark" into a successful business, to making the transition from entrepreneur to manager and developing an exit strategy. Unlike some competitors, this book is not a modified small business text.
Editora: PEARSON EDUCATION DO BRASIL
ISBN: 0024317403
ISBN13: 9780024317407
Edição: 1ª Edição - 1995
Número de Páginas: 680
Acabamento: HARDCOVER
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