ESSENTIALS OF ADVERTISING -1E

ESSENTIALS OF ADVERTISING -1E

The Internet has changed the advertising world—forever. In Ron Lane and Tom Russell's new Advertising: A Framework, find out how the Internet is changing the organization as well as the key strategies for agencies, marketers, and consumers. In addition, learn about the Internet's changing role in the production of advertising campaigns as the authors look into some of the key future developments. Lane and Russell have written a compact yet complete look at all aspects of advertising in the digital age, giving students time to develop campaign strategy and their own Web sites.
Editora: PEARSON EDUCATION DO BRASIL
ISBN: 0130852201
ISBN13: 9780130852205
Edição: 1ª Edição - 2000
Número de Páginas: 378
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