ESSENTIALS OF MARKETING RESEARCH
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ESSENTIALS OF MARKETING RESEARCH

This book contains detailed discussions of the process, with numerous examples from the industry. Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research. Discussion on how to apply marketing research in various marketing applications is presented.
Editora: JOHN WILEY
ISBN: 047141235X
ISBN13: 9780471412359
Edição: 2ª Edição - 2002
Número de Páginas: 576
Acabamento: HARDCOVER