EXPLORING E COMMERCE -  1E

EXPLORING E COMMERCE - 1E

The executive guide to eCommerce: strategy, technology, relationships, and beyond. No matter how large or small your enterprise, you need a coherent strategy for incorporating eCommerce into your business model. In Exploring eCommerce, Global eBusiness, and eSocieties, two of IBM's top eCommerce experts address every critical business, competitive, and technological challenge you face in defining and implementing your optimal eCommerce strategy. Discover how your company can leverage the key enablers of eCommerce-and take full advantage of the dramatic changes the Internet is driving throughout society. Coverage includes: *eBusiness value chain management: improving your key customer and supplier relationships *eBusiness intelligence: new techniques for anticipating your customers' needs and desires *eCommerce, eSocieties, eGovernments, and the extended eBusiness enterprise *Design quality: quantifying your site's usability, "stickiness," and value *eBusiness models for financial services, manufacturing, and other key markets The eCommerce decisions you make today will impact your company well into the 21st century. Don't make your plans without the most insightful, thorough, and up-to-date briefing you can find: Exploring eCommerce, Global eBusiness, and eSocieties by Craig Fellenstein and Ron Wood.
Editora: PRENTICE HALL
ISBN: 0130848468
ISBN13: 9780130848468
Edição: 1ª Edição - 1999
Número de Páginas: 269
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