FACEBOOK ERA, THE - TAPPING ONLINE SOCIAL NETWORKS TO MARKET, SELL AND INOVATE
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Sinopse
Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, Shih demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approaches - and how to accurately measure success.
This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. You’ll also find more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today’s fastest-growing area of business social networking.
Ficha técnica
Especificações
ISBN | 9780137085125 |
---|---|
Pré venda | Não |
Peso | 411g |
Autor para link | SHIH CLARA |
Livro disponível - pronta entrega | Não |
Dimensões | 23 x 16 x 1 |
Idioma | Inglês |
Tipo item | LIVRO IMPORTADO ADQ MERC INTERNO |
Número de páginas | 368 |
Número da edição | 2ª EDIÇÃO - 2010 |
Código Interno | 635517 |
Código de barras | 9780137085125 |
Acabamento | PAPERBACK |
Autor | SHIH, CLARA |
Editora | PRENTICE HALL |
Sob encomenda | Sim |