GLOBAL OPERATIONS AND LOGISTICS - TEXT AND CASES
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GLOBAL OPERATIONS AND LOGISTICS - TEXT AND CASES

This book addresses the process of global operations management-from strategic thinking all the way through planning and execution. It demonstrates the implications for the different functional areas involved like operations, marketing, and information systems and contains numerous cases from Europe, the U.S., Latin America, and Asia.
Editora: JOHN WILEY
ISBN: 0471120367
ISBN13: 9780471120360
Edição: 1ª Edição - 1998
Número de Páginas: 480
Acabamento: HARDCOVER