GLOBAL STRATEGY AND THE ORGANIZATION
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GLOBAL STRATEGY AND THE ORGANIZATION

In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. That’s why students need a strategic framework that they can apply in a global setting. In 'Global Strategy and Organization', awarding-winning scholars and teachers Anil L. Gupta and Vijay Govindarajan focus on the four essential tasks for transforming a company in a global success: identify market opportunities worldwide and pursue those opportunities byestablishing the necessary presence in all key markets; convert global presence into global competitive advantage; cultivate a global mindset; strive to reinvent the rules of the global game. Each chapter focuses on a specific, action-oriented issue. Reports on the activities of real firms, such as Wal-Mart, Dell Computer, and Canon, provide insights into the challenges associated with globalization and illustrate the author’s findings.
Editora: JOHN WILEY
ISBN: 0471250295
ISBN13: 9780471250296
Edição: 1ª Edição - 2003
Número de Páginas: 224
Acabamento: PAPERBACK
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