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    GOOD STRATEGY, BAD STRATEGY
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    668155

    Sinopse

    This is the long-awaited magnum opus from 'strategy's strategist'. Even though everyone is talking about it, there is no concept in business today more muddled than 'strategy'. Richard Rumelt, described by "McKinsey Quarterly" as 'a giant in the field of strategy' and 'strategy's strategist', tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond. Rumelt dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them. His sharp analysis and his brilliant, bold style make his book stand out from its competitors (something that Rumelt himself says is crucial). Rumelt has always challenged dominant thinking, ever since, in 1972, he was the first person to uncover a statistical link between corporate strategy and profitability - and this is his long-awaited tour de force.
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    Especificações

    ISBN9781846684807
    Pré vendaNão
    Peso375g
    Autor para link
    Livro disponível - pronta entregaNão
    IdiomaInglês
    Tipo itemLivro Importado
    Número de páginas336
    Número da edição1ª EDIÇÃO - 2011
    Código Interno668155
    Código de barras9781846684807
    AcabamentoHARDCOVER
    AutorRUMELT, RICHARD P.
    EditoraPROFILE BOOKS
    Sob encomendaSim

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