HEY, WHIPPE, SQUEEZE THIS - THE CLASSIC GUIDE TO CREATING GREAT ADS

HEY, WHIPPE, SQUEEZE THIS - THE CLASSIC GUIDE TO CREATING GREAT ADS

ey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.
Editora: JOHN WILEY
ISBN: 1118101332
ISBN13: 9781118101339
Edição: 4ª Edição - 2012
Número de Páginas: 400
Acabamento: PAPERBACK
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