INNOVATION - A VERY SHORT INTRODUCTION

INNOVATION - A VERY SHORT INTRODUCTION

Innovation - the ways ideas are made valuable - makes an important contribution to economic and social development, and is an increasingly topical issue. This very short introduction looks at what innovation is and why it affects us so profoundly.It examines how it occurs, who stimulates it, how it is pursued, and what its outcomes are, both positive and negative. Innovation is hugely challenging and failure is common, yet it is essential to our social and economic progress.Mark Dodgson and David Gann consider the extent to which our understanding of innovation developed over the past century and how it might be used to interpret the global economy we all face in the future.
Editora: OXFORD UK
ISBN: 0199568901
ISBN13: 9780199568901
Edição: 1ª Edição - 2010
Número de Páginas: 162
Acabamento: PAPERBACK
por R$ 64,30