INSIDE THE TORNADO

INSIDE THE TORNADO

This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.
Editora: HARPER USA
ISBN: 0060745819
ISBN13: 9780060745813
Edição: 2004
Número de Páginas: 272
Acabamento: PAPERBACK
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