INTERACTIVE MARKETING PHA

INTERACTIVE MARKETING PHA

Targeted at those directly involved in sales and marketing, advertising agencies, sales promotion agencies and students taking sales and marketing courses, this text covers the integration of sales promotion and direct marketing in the marketing mix.
Editora: PRENTICE HALL BRASIL
ISBN: 0132135620
ISBN13: 9780132135627
Edição: 1ª Edição - 1995
Número de Páginas: 463
Acabamento: HARDCOVER
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