INTERNATIONAL BUSINESS ENVIROM.:TEXT
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INTERNATIONAL BUSINESS ENVIROM.:TEXT

This book contains fifteen chapters, each accompanied by acase--some developed by the authors. Focuses on theenvironmental factors affecting the MNE. It focuses on 5aspects of cross-border environments: exchange rates andinternational capital markets, trading patterns and regimes,the regulatory context, political context, and culturalcontext. Appropriate for schools that are"internationalizing" their curricula.
Editora: PRENTICE HALL
ISBN: 0131104969
ISBN13: 9780131104969
Edição: 1994
Número de Páginas: 384
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