LITTLE BOOK OF BIG IDEAS - BUSINESS

LITTLE BOOK OF BIG IDEAS - BUSINESS

From pioneering merchants to the great industrialists, financial geniuses to the most persuasive entrepreneurs - 'The Little Book of Big Ideas: Business' is a guide to some of the most successful, practical and brilliant business thinkers in history. Outlining the lives and achievements of figures such as Henry Ford, Bill Gates, Oprah Winfrey and John D. Rockefeller, this little book encompasses those who have captured the public imagination, as well as those who have just captured their money. Provides an insight into the greatest business minds including who were first to adopt new technologies, pioneers of new business models, the entrepreneurs who have stood out for their tenacity in growing their empires, and the theorists who have developed the discipline of strategic business thought.
Editora: A & C BLACK
ISBN: 0713686146
ISBN13: 9780713686142
Edição: 1ª Edição - 2008
Número de Páginas: 128
Acabamento: HARDCOVER