LONG TAIL, THE - WHY THE FUTURE OF BUSINESS IS SELLING LESS OF MORE

LONG TAIL, THE - WHY THE FUTURE OF BUSINESS IS SELLING LESS OF MORE

In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn´t in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.
Editora: HYPERION BOOKS
ISBN: 1401309666
ISBN13: 9781401309664
Edição: 1ª Edição - 2008
Número de Páginas: 267
Acabamento: PAPERBACK
por R$ 35,46