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    MANAGEMENT OS MARKETING
    Ref:
    608566

    Por: R$ 73,00

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    Sinopse

    The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them.Written by a successful author team, Management of Marketing covers the key topics of the marketing component of an MBA course and provides a good balance of theory and application to ensure both aspects of the core concepts are covered. Designed specifically for MBA students who require an accessible but thorough guide to the subject Written by an experienced author team which has a proven track record of providing accessible information for the intended audience Student and lecturer web sites accompany the book providing additional pedagogical material to enhance the points in the text and ensure further learning.
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    Especificações

    ISBN9780750661034
    Pré vendaNão
    Peso339g
    Autor para link
    Livro disponível - pronta entregaNão
    Tipo itemLivro Nacional
    Número de páginas304
    Número da edição1ª EDIÇÃO - 2004
    Código Interno608566
    Código de barras9780750661034
    AcabamentoPAPERBACK
    AutorLANCASTER, GEOFF | REYNOLDS, PAUL
    EditoraELSEVIER SCIENCE
    Sob encomendaSim

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