MARKETING FOR HOSPITALITY AND TOURISM

MARKETING FOR HOSPITALITY AND TOURISM

The most widely used Hospitality marketing text - comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. An abundance of real-world examples and cases and experiential and internet exercises give students extraordinary insight into marketing situations they will actually encounter on the job.
Editora: PRENTICE HALL
ISBN: 0131193783
ISBN13: 9780131193789
Edição: 4ª Edição - 2005
Número de Páginas: 932
Acabamento: ENCADERNADO
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