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Sinopse
The most widely used Hospitality marketing text - comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. An abundance of real-world examples and cases and experiential and internet exercises give students extraordinary insight into marketing situations they will actually encounter on the job.
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Especificações
| ISBN | 0131193783 |
|---|---|
| Peso | 1724g |
| Tipo item | Livro Nacional |
| Código Interno | 243975 |
| Código de barras | 9780131193789 |
| Acabamento | ENCADERNADO |
| Autor | BOWEN, JOHN T. | MAKENS, JAMES C. | KOTLER, PHILIP |
| Editora | PRENTICE HALL |
| Sob encomenda | Não |
