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    MARKETING FOR HOSPITALITY AND TOURISM
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    243975

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    Sinopse

    The most widely used Hospitality marketing text - comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. An abundance of real-world examples and cases and experiential and internet exercises give students extraordinary insight into marketing situations they will actually encounter on the job.
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    Especificações

    ISBN0131193783
    Peso1724g
    Tipo itemLivro Nacional
    Código Interno243975
    Código de barras9780131193789
    AcabamentoENCADERNADO
    AutorBOWEN, JOHN T. | MAKENS, JAMES C. | KOTLER, PHILIP
    EditoraPRENTICE HALL
    Sob encomendaNão

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