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Sinopse
The most widely used Hospitality marketing text - comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. An abundance of real-world examples and cases and experiential and internet exercises give students extraordinary insight into marketing situations they will actually encounter on the job.
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Especificações
ISBN | 9780131193789 |
---|---|
Pré venda | Não |
Peso | 1724g |
Autor para link | BOWEN JOHN T.,MAKENS JAMES C.,KOTLER PHILIP |
Livro disponível - pronta entrega | Não |
Tipo item | Livro Nacional |
Número de páginas | 932 |
Número da edição | 4ª EDICAO - 2005 |
Código Interno | 243975 |
Código de barras | 9780131193789 |
Acabamento | ENCADERNADO |
Autor | BOWEN, JOHN T. | MAKENS, JAMES C. | KOTLER, PHILIP |
Editora | PRENTICE HALL |
Sob encomenda | Sim |