MARKETING INTRODUCTION

MARKETING INTRODUCTION

Delivering superior customer value, satisfaction, andquality, this edition reflectstoday's emphasis on market-centered strategiesand taking care of the customer. It explores major newmarketing trends and themes, and provides dynamic new examples of marketing inaction. Now only 17 chapters, the book can be more easily covered in a shorterlength time.
Editora: PRENTICE HALL BRASIL
ISBN: 0132527103
ISBN13: 9780132527101
Edição: 4ª Edição - 1996
Número de Páginas: 585
Acabamento: PAPERBACK
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