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    MARKETING MANAGEMENT IN TWENTY FIRST CENTURY
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    3651

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    Sinopse

    MARKETING ACTIVITY is at the core of managing a business; it provides the focus for interfacing with customers and is the primary source of intelligence about customers, competitors, and the business environment in general. Marketing must be concerned with the long-run relationship of the firm with its customers as well as short-run sales activity. In this era of managerial concerns such as quality management, downsizing, reengineering, and outsourcing, marketing has become a major organizational thrust rather than just a task assigned to a single functional department. This book emphasizes the role of marketing in creating value for customers because customer value in turn leads to the creation of value for other firm stakeholders including stockholders and employees.
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    Especificações

    ISBN9780139156953
    Pré vendaNão
    Peso711g
    Autor para link
    Livro disponível - pronta entregaNão
    Tipo itemLivro Nacional
    Número de páginas637
    Número da edição1ª EDIÇAO - 2001
    Código Interno3651
    Código de barras9780139156953
    AutorHULBERT, JAMES M.
    EditoraPRENTICE HALL
    Sob encomendaSim

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