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    MARKETING PLANNING
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    667118

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    Sinopse

    'Marketing Planning: Where Strategy Meets Action' offers marketing students and professionals a practical, step by step guide to creating marketing plans that deliver measurable results. It presents a comprehensive framework for strategic marketing planning and outlines a structured approach for developing effective marketing plans. The approach uses numerous figures, checklists, and decision charts to leverage proven marketing techniques and market data for high quality marketing plans. The book is packed with current examples, culminating in a complete sample marketing plan that demonstrates the book’s unique approach. The book is ideal for planning-related courses in upper-level undergraduate and lower-level graduate school programs, as well as for business executives seeking a competitive edge in the speed and quality of their marketing planning.
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    Especificações

    ISBN9780132544702
    Pré vendaNão
    Peso393g
    Livro disponível - pronta entregaNão
    IdiomaInglês
    Tipo itemLivro Nacional
    Número de páginas352
    Número da edição1ª EDIÇÃO - 2011
    Código Interno667118
    Código de barras9780132544702
    AcabamentoPAPERBACK
    AutorSORGER, STEPHAN
    EditoraPRENTICE HALL
    Sob encomendaSim

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