MARKETING RESEARCH
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MARKETING RESEARCH

This book contains relevant and recent examples and citations. In-depth coverage of e-commerce and database marketing. Cases and problems cover a wide range of products and organizations. Takes readers step by step through the entire marketing research process, describing the most advanced and current methodologies.
Editora: JOHN WILEY
ISBN: 047123057X
ISBN13: 9780471230571
Edição: 8ª Edição - 2004
Número de Páginas: 800
Acabamento: HARDCOVER