MARKETING RESEARCH FOR NON-PROFIT, COMMUNITY AND CREATIVE ORGANIZATIONS

Table of Contents: Part I: Marketing Research and the Organization 1. Discovering funding sources 2. Establish What Your Organization Needs to Know the research process 3. Choose the Right Research Tool 4. Cultural Considerations for Research Studies 5. Discover Already Available Information Part II: Research Methods 6. Conducting Focus Groups for Product Improvement 7. Interviews to Measure Your Message?s Effectiveness 8. Conducting Surveys to Find Customers 9. Projective and Observational Techniques 10. Report Writing and Presenting the Findings