MARKETING RESEARCH WITH SPSS 10 CD

MARKETING RESEARCH WITH SPSS 10 CD

Constructed around a logical 11-step framework for market research activities, this book presents the basics of market research.Written in a conversational tone with an effective, intuitive style, this book covers all the basics of marketing research with a variety of timely examples. The second edition of Marketing Research has been revised to include the latest information, many more examples, and tie-ins to the Internet where appropriate. It also includes updates of Marketing Research Insights; Global Marketing Research Insights; and Ethical Issues in Marketing Research.
Editora: PRENTICE HALL
ISBN: 0130705608
ISBN13: 9780130705600
Edição: 3ª Edição - 2001
Acabamento: PAPERBACK
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