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Sinopse
Constructed around a logical 11-step framework for market research activities, this book presents the basics of market research.
Written in a conversational tone with an effective, intuitive style, this book covers all the basics of marketing research with a variety of timely examples. The second edition of Marketing Research has been revised to include the latest information, many more examples, and tie-ins to the Internet where appropriate. It also includes updates of Marketing Research Insights; Global Marketing Research Insights; and Ethical Issues in Marketing Research.
Written in a conversational tone with an effective, intuitive style, this book covers all the basics of marketing research with a variety of timely examples. The second edition of Marketing Research has been revised to include the latest information, many more examples, and tie-ins to the Internet where appropriate. It also includes updates of Marketing Research Insights; Global Marketing Research Insights; and Ethical Issues in Marketing Research.
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Ficha técnica
Especificações
| ISBN | 9780130705600 |
|---|---|
| Pré venda | Não |
| Peso | 300g |
| Autor para link | BUSH ALBERT O. |
| Livro disponível - pronta entrega | Não |
| Dimensões | 23 x 16 x 1 |
| Tipo item | LIVRO IMPORTADO ADQ MERC INTERNO |
| Número da edição | 3ª EDICAO - 2001 |
| Código Interno | 1355 |
| Código de barras | 9780130705600 |
| Acabamento | PAPERBACK |
| Autor | BUSH, ALBERT O. |
| Editora | PRENTICE HALL |
| Sob encomenda | Sim |
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