0

Meu carrinho

    Favoritar
    MARKETING STRATEGY MASTERCLASS - IMPLEMENTING MARKET STRATEGIES
    Ref:
    534578

    Por: R$ 108,00ou X de

    Comprar

    Sinopse

    This book does not cover the 'corporate/business strategy' content (which takes up Part 2 of the earlier title) but focuses overwhelmingly on the practical details of using a real strategy model (SCORPIO) to develop a plan. The book will be in threeparts all based on how to research, create and then activate a strategic market plan. Great emphasis is placed on the clarity of the planning model- used internationally with major companies and refined over many years. Important elements for the user of the book will be the use of: questionnaires and feedback techniques; templates that can be used to create real plans as the user works through the model; a huge range of FAQs that stimulate and support thinking based on widespread company experience. This is a real and practical masterclass for serious executives and students, to be used alongside Strategic Marketing or independently.
    Mostrar mais

    Ficha técnica

    Especificações

    ISBN9780750686310
    Pré vendaNão
    Peso701g
    Autor para link
    Livro disponível - pronta entregaNão
    Tipo itemLivro Nacional
    Número de páginas628
    Número da edição1ª EDIÇÃO - 2008
    Código Interno534578
    Código de barras9780750686310
    AcabamentoPAPERBACK
    AutorFIFIELD, PAUL
    EditoraBUTTERWORTH-HEINEMANN
    Sob encomendaSim

    Este livro é vendido

    SOB ENCOMENDA

    Prazo estimado para disponibilidade em estoque: dias úteis

    (Sujeito aos estoques de nossos fornecedores)

    +

    Prazo do frete selecionado.

    (Veja o prazo total na sacola de compras)

    Comprar