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    MEASURING THE USER EXPERIENCE - COLLECTING, ANALYZING AND PRESETING USABILITY METRICS
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    710657

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    Measuring the User Experience: Collecting, Presenting, and Analyzing Usability Metrics was the first book focused on how to quantify the user experience. It was written as a practical, "how-to" guide for professionals who seek to incorporate usability metrics into the design and development of technology. In the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. The book presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can be leveraged when measuring the user experience, helping usability and user experience practitioners make business cases to their companies. The new edition also contains new research and updated examples, including new tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel.
    Usability professionals, programmers, developers, information architects, interaction designers and market researchers looking for a more data-driven approach to usability and user experience research should find this new edition helpful in their day-to-day work. There is a critical need for an update of this book within the UX community, and beyond. More UX professionals need to justify their design decisions with solid, reliable data. They cannot design new technologies or redesign existing products simply based on their opinion of what looks good. They need actual user data to back up their decisions. Many UX professionals have little, if any quantitative training. Measuring the User Experience provides that.
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    ISBN9780124157811
    Pré vendaNão
    Peso357g
    Autor para link
    Livro disponível - pronta entregaNão
    IdiomaInglês
    Tipo itemLivro Nacional
    Número de páginas320
    Número da edição2ª EDIÇÃO - 2013
    Código Interno710657
    Código de barras9780124157811
    AcabamentoPAPERBACK
    AutorALBERT, WILLIAM
    EditoraMORGAN KAUFMANN
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