MEETINGS, CONVENTIONS, AND EXPOSITIONS - AN INTRODUCTION TO THE INDUSTRY
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MEETINGS, CONVENTIONS, AND EXPOSITIONS - AN INTRODUCTION TO THE INDUSTRY

Contents: History of Meetings, Conventions, and Expositions; Convention and Visitors Bureaus; Players in the Industry; The Sponsor; Host Venues; Trade Shows; Meetings Management; Legal Issues; Meeting Technology; Changes Affecting the Meetings and Conventions Industry; Career and Resource Information; Appendices; Glossary; Index.
Editora: JOHN WILEY
ISBN: 0471284394
ISBN13: 9780471284390
Edição: 1ª Edição - 1994
Número de Páginas: 336
Acabamento: HARDCOVER
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