MENU DESIGN - MERCHANDISING AND MARKETING
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MENU DESIGN - MERCHANDISING AND MARKETING

Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant's image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design.
Editora: JOHN WILEY
ISBN: 0471289833
ISBN13: 9780471289838
Edição: 4ª Edição - 1990
Número de Páginas: 224
Acabamento: HARDCOVER
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