MODERN CORPORATE FINANCE

MODERN CORPORATE FINANCE

Emphasis on corporate finance activities and how decisions and strategies relate to other functions of the firm, including sales, advertising, marketing, production, etc. Throughout the text, the story of financial analysis and reasoning are applied to problems faced by executives in marketing, operations, personnel from both a domestic and international perspective. The text's focal theme is on value creation and the role of corporate finance in facilitating this process.
Editora: PRENTICE HALL
ISBN: 0130800988
ISBN13: 9780130800985
Edição: 1ª Edição - 1999
Número de Páginas: 577
Acabamento: HARDCOVER
por R$ 264,70 4x de R$ 66,18 sem juros