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Sinopse
'The One Day Marketing Plan' will show you how to gather the information you need to develop an effective marketing plan for your business-from determining the target market for your product or service to detailing the target market's needs and wants, and from analyzing the competition to formulating ways to fulfill customers' needs better than your competitors. Authors Hiebing and Cooper prescribe a comprehensive, step-by-step process for creating a marketing plan that works. By following the ten-step process, you'll learn how to define key issues, answer questions correctly, and make decisions as you:
Examine your company's marketing background - the information base from which your plan will develop
Write an actual marketing plan - your program for achieving your marketing goals; Execute your planned marketing actions--your company's actual interaction with your target market;
Evaluate your results - the bottom-line profits your marketing efforts generate.
Examine your company's marketing background - the information base from which your plan will develop
Write an actual marketing plan - your program for achieving your marketing goals; Execute your planned marketing actions--your company's actual interaction with your target market;
Evaluate your results - the bottom-line profits your marketing efforts generate.
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Especificações
| ISBN | 9780844212838 |
|---|---|
| Pré venda | Não |
| Peso | 300g |
| Livro disponível - pronta entrega | Não |
| Tipo item | Livro Nacional |
| Código Interno | 143399 |
| Código de barras | 9780844212838 |
| Autor | HIEBING, ROMAN G. |
| Editora | NTC |
| Sob encomenda | Sim |
