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    PACKAGING DESIGN: A SUCCESSFUL PRODUCT BRANDING FROM CONCEPT TO SHELF
    Ref:
    243926

    Sinopse

    How to create packaging designs for consumer brands that effectively communicate in the retail environment? "Packaging Design: Successful Product Branding from Concept to Shelf" is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in "Packaging Design" will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you'll find: insightful images of the design process, design concepts, three-dimensional models, and prototypes; a wealth of case studies showcasing how superior packagingdesigns were created; a framework for today's packaging design business; environmental considerations, along with legal and regulatory issues; and useful appendices with advice on portfolio development and professional practice guidelines.
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    Especificações

    ISBN9780471720164
    Pré vendaNão
    Peso250g
    Autor para link
    Livro disponível - pronta entregaNão
    Tipo itemLivro Importado
    Número de páginas224
    Número da edição1ª EDICAO - 2006
    Código Interno243926
    Código de barras9780471720164
    AcabamentoHARDCOVER
    AutorKLIMCHUK, MARIANNE R. | KRASOVEC, SANDRA A.
    EditoraJOHN WILEY
    Sob encomendaNão

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